
Balancing long-term and short-term strategies
Any successful business has to balance two different time horizons -long and short-term. In the short term, a business needs to cover its costs, pay salaries and function on a day-to-day basis. However, if it focuses too much on the present, there is a risk that potential opportunities will be missed. Conversely, if a firm’s sole focus is on long-term opportunities, it could quickly become unprofitable. In the words of Jack Welch, former CEO of General Electric, “you can’t grow long-term, if you can’t eat short-term.”








